Farnam Street Blog
15 September 2014
Each day we are confronted with hundreds, probably thousands of decisions. Most of which are insignificant or unimportant or both. The human brain has evolved to hide from us things we are not paying attention to. In other words, we often have a cognitive blind spot: We don’t know what we’re missing because our brain can completely ignore things that are not its priority at the moment— even if they are right in front of our eyes. Cognitive psychologists have called this blind spot various names, including inattentional blindness.